Here are things you can do:
1) Transfer multimedia files to the iOS devices
2) Backup the multimedia files to PC
3) Backup the multimedia files to iTunes
4) Transfer multimedia files directly between iOS devices
5) Multimedia files contain music, movies, TV shows, e-books, music videos, ringtones, audio books, voice memos, iTunes U, Podcasts and photos
6) Backup SMS to local disc
7) Import and export contacts
8) Transfer Playlist and Album